Beastwear TV Commercial
Beastwear asked me to storyboard and manage the creative direction of their first ever TV commercial. I'm really proud and love it. It's minimal, powerful and lets the clothes do most of the talking! The initial concepts were quite elaborate in the beginning for a 15 second ad. You can't show everything you want in such a short amount of time. So we bared all back and kept it simple. Main thing we wanted to do was utilise slow motion. I found that sporting ads used this very well to create atmosphere around the products. So whilst at Eden Creative, I directed the shots on the fly with samples we had lying around. I then sat down with the editors and chose all the shots. Created some of the graphic elements. Then approved all the editing, sound, script and voice overs.
